The keyword gaps between your listing and the competition

You'll leave able to audit and rewrite your own Amazon product detail pages (PDPs): the titles, bullets, and descriptions that decide where you rank and whether shoppers buy. Ben is Senior Director of Omnichannel Sales and Ecommerce at Monster Energy, and before that he was VP of Sales, National Accounts at Flying Embers. He'll audit and rewrite a sample wine PDP live, then walk through the prompting workflow for finding keyword gaps against competitor wine listings. If time allows, he'll apply Claude to Brand Analytics search term reports and Business Reports on sessions, conversion rate, and share of search. This is for people who manage Amazon listings or work closely with the team that does. It is not an introduction to selling on Amazon. If every listing change sits in another team's queue, you'll be able to make it yourself.