Weekly Campaign Recap That Writes Its Own Commentary

Monday goes to pulling the numbers, rebuilding the same summary, and writing what changed by hand. Jimmy pastes one week-over-week channel table into Claude: spend, clicks, conversions, and CPA by channel. It catches TikTok's CPA falling while spend held and Google conversions slipping two weeks running. Save it as a standing prompt.

The channel drifting while you weren't looking

Blueprint - Acquisition Marketing: Weekly Campaign Recap That Writes Its Own Commentary (4 min)