Inside a real Veo 3 ad build, shot by shot

A focused Signal Session for CMOs and creative leads at ChatWalrus. We'll walk through a real creative workflow, step by step: prompt structure for Veo 3, shot planning and pacing, the surrounding tools teams use, and where human review still plays a critical role. You'll see a real example broken down, including what lands, what fails, and how to iterate. A grounded look at how this work actually gets done.