One file that keeps AI on brand

Casey Thomas leads creative at Upstate Elevator and has spent two years running AI across the full creative process, from concepting to production and the data work behind it. He walks through what a Design.md file is, why most teams skip it, and exactly how to build one that gives AI a repeatable design brief to work from. You'll leave with a working file that pulls brand voice, color, typography, and tone into a single source of truth. No more off-brand output, no more rework.