A full platform rebuild in under a month

Alex Welsh runs BreakingT, a real-time fan merch company that turns viral sports moments into licensed products within hours. When their proprietary fan engagement analytics platform needed a full rebuild, he did it himself with Claude Code, in less than a month. We cover what Claude Code actually is, why it is a different animal than ChatGPT, how to install it in minutes, and the SME-as-architect mindset that makes it work: you bring the domain knowledge, Claude brings the code. Leave with it running on your machine.