Build an AI-native organization, not an org chart with AI bolted on
David was CRO at Beekman 1802, driving global commercial strategy across DTC, Amazon, Ulta, and QVC/HSN before leadership roles at L'Oreal, Google, and Bonobos. Now he's co-founding a skincare brand that runs day-to-day on roughly 18 AI Senior Staffers with a deliberately lean human team, no bloated org chart, no asset-first thinking. Most companies are bolting AI onto their org chart. David Baker built his from scratch without one. He'll cover the difference between bolting AI on versus building AI-native from day one, how he restructured the decision-making loop so AI executes and humans hold judgment, and where humans stay irreplaceable: taste, strategy, and primary research.
Course
Replay - ⬛ Beekman 1802's Former CRO: Generative AI Assets Is the Trap - The Value Is in the Entire Agentic Organization (45 min - 6/26)
1
Chapter
1
Lesson