How a $100M ad budget actually uses GenAI

Ridge's CEO breaks down how he used Higgsfield to create a viral ad, start to finish. Ridge spends $100M+ a year on ads. AI is core to the strategy. If you want to see how a top DTC operator actually uses GenAI for creative, this is it.

Course

Replay - 🟢 Sean Frank on AI for Creative (30 min - 2/20)

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