You're paying for tokens you never needed

Jimmy runs Growth Marketing at Rocket Doctor AI, so he's watched AI costs creep up on a team that never saw them coming. He breaks down how Claude actually counts tokens, the habits that quietly run your usage up, and the prompting moves that get sharper answers for less. You leave knowing exactly where your spend goes and how to get more out of every prompt you send. Most users are paying for tokens they never needed to spend.