Stop getting generic slop from Claude

Claude on its own is a zip drive of the internet. It doesn't know how you do your job, so you get slop. A skill fixes that: it's the SOP for one task, written once so Claude runs it your way every time. Logan walks you through what a skill is, how to build one, and where it goes: analyzing competitor launches, ad copywriting, how you brief GTM, how you analyze sales data. The foundation your whole operation runs on. Then Logan shows how skills become the bedrock for every agent in Claude Cowork. You leave with your first skill built, while most teams are still getting generic slop because they never made one.