August & September Pulse Videos
Everything new from the last two months. Scroll down for the full library by department. Click any video to open it, then hit Watch. Want to come back to it later? The video stays in your dashboard.
Latest in Claude
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Blueprint - Claude: Get Better Outputs with Compound Engineering: Use AI to Review Your AI Output (7 min)
CourseCompound engineering needs no engineering: AI reviews its own work so the next deliverable starts closer to done. Travis runs a capability deck back through Claude against Daynova's guidelines, and it flags a muddled offer and a missing design system
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Blueprint - Claude: Get Better Outputs with Compound Engineering: Use AI to Review Your AI Output (7 min)
CourseCompound engineering needs no engineering: AI reviews its own work so the next deliverable starts closer to done. Travis runs a capability deck back through Claude against Daynova's guidelines, and it flags a muddled offer and a missing design system
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Blueprint - Claude: Pick the Right Model for the Job (10 min)
CourseYou default to the same model for every task and never check what it costs. Travis runs one Patagonia category page audit through Sonnet, Opus, and Fable 5, then lines the outputs up side by side.
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Blueprint - Claude: What's Dispatch? Run Real Analysis From Your Phone (5 min)
CourseLaptop at home and you need a number before the meeting. Travis texts Dispatch from his phone and finds his homepage to contact page leaks 90 percent.
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Blueprint - CRO: Mock Up Live Page Changes in Claude Code's Browser (4 min)
CourseYou need to show the dev team where the copy goes, not describe it. Travis mocks it up on Patagonia's live page inside Claude Code's browser.
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Blueprint - Claude: When Fable 5 Is Worth the Credits (10 min)
CourseFable 5 is the strongest model available and the priciest. Travis walks the access tiers and where it earns its keep. One million token context.
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Blueprint - Claude: Ship a Live Page From Claude Code with Superpowers (6 min)
CourseClaude Code sounds like it's only for developers. Travis adds the Superpowers plugin, types "rebuild that," and a plain artifact ships as a live page.
Craig on Claude
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Blueprint - Claude: What's a Markdown File and Why 200 Lines Is the Ceiling (5 min)
CourseA markdown file is just a simple text doc: the language agents and LLMs speak. Inside the Nike 2.0 brand agent, every piece, from mission to memory, is its own linked markdown file, and 200 lines is the ceiling before context rot sets in.
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Blueprint - Claude: What's a CLAUDE.md File? And Why Your Agent Needs a Map (3 min)
CourseA CLAUDE.md file is a map: it tells your agent what its job is and which resources it can reach. Craig opens the Nike 2.0 brand agent in Cowork, drops in a LeBron silhouette, and shows the file pointing to the brain, the memory, and the voice files.
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Blueprint - Claude: Stop Writing the Perfect Prompt: Let the Optimizer Translate (4 min)
CoursePrompting matters less every month, but you still have to start the conversation somewhere. Craig whisper dumps a messy request into Claude's prompt optimization studio, picks Opus and effectiveness optimization, and gets back a clean prompt.
CRO
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Blueprint - CRO: How to Use Claude Design for Page Design Inspiration (5 min)
CourseTravis hands Claude a designer's business listing page plus his Mountaintowns design system and asks it to act as a CRO specialist, producing two page variations built to sell more passes.
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Blueprint - CRO: How to Audit a PDP with Claude (11 min)
CourseTravis points Claude at a Patagonia product page and audits it against five checks: why buy now, trust signals, objection handling, content order, and urgency. Then he turns that prompt into a skill that scores up to 100 pages at once. Skill: pdp-audit
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Blueprint - CRO: Turn a CRO Hunch Into a Testable Hypothesis (8 min)
CourseYou have a hunch and no time to shape it into a test. Travis gives Claude a note on REI's unsticky nav. Out comes a one page hypothesis with KPIs.
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Blueprint - CRO: Check a CRO Win Against Every Other Channel (7 min)
CourseA pop-up lifts conversion and quietly sinks SEO traffic. Travis reads GA4 channel data against the test result in one prompt. Net, not just the win.
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Blueprint - CRO: Create a Design System and Template for Landing Pages (6 min)
CourseA page test can tie up a designer, copywriter, and developer for weeks. Travis builds a design system in Claude Design and mocks up three homepages.
Data and Analytics
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Blueprint - Retail Sales and Insights: Geographical Store Expansion Analysis (3 min)
CourseYour best Walmart store doesn't carry all your items, and nobody has told the buyer. Thomas runs one Scintilla export through a Walmart store regional void review skill and gets a map plus an Excel: state performance. Skill: wm-store-regional-void-review
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Blueprint - Supply Chain and Operations: DC-Item Issue Flagger (4 min)
CourseYour replenishment manager asks why a DC keeps going out of stock. Thomas runs a Walmart DC item export through the DC item issue skill and gets a map plus an Excel deep dive: six weeks out at Apple Valley, seven at Bentonville. Walk in with the list Skill: dc-item-issue-review
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Blueprint - Supply Chain and Operations: One Reorder Plan Across Every Retailer You Sell (3 min)
CourseWeeks of supply sit in a file per retailer and none of them talk. Thomas drops velocities and 3PL stock into a skill. Each SKU reads okay or reorder. Skill: retailer-inventory-refresh
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Blueprint - Retail Sales and Insights: Is Walmart's Demand Forecast Running High or Low? (3 min)
CourseWalmart plans orders off a forecast nobody checked. Thomas drops demand and weekly sales into one skill. Each item reads high or low. Skill: wm-demand-forecast-review
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Blueprint - Retail Sales and Insights: What Your Nielsen Export Tells the Walmart Buyer (3 min)
CourseSyndicated data sits in a spreadsheet nobody takes to the buyer. Thomas runs one Nielsen export through a skill. Out comes your assortment case. Skill: nielsen-analysis
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Blueprint - Digital: Rewrite Every Walmart Listing That Fails Its Copy Rules (2 min)
CourseSome of your Walmart listings still run placeholder copy and one bullet. Thomas runs a catalog export through a skill. Compliant copy in 30 seconds. Skill: walmart-content-edit
Digital
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Blueprint - Acquisition Marketing: Connect Claude to Meta Ads MCP for a Daily Performance Brief (4 min)
CourseMeta Ads Manager shows 100 numbers. Every morning you need three: what to scale, what to cut, and what changed overnight. Prithvi wires Claude to the Meta Ads MCP with a skill that posts all three to Slack on a schedule, with reasons. Connect it once Skill: meta-daily-brief
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Blueprint - Retention Marketing: Beyond A/B: Designing Better Subject Line Experiments (6 min)
CourseOpen rates stopped telling the truth after Apple's privacy changes. Prithvi's skill connects to Klaviyo, reads your send history, and proposes subject lines tagged by angle and scored on clicks and revenue from your own account. Every test remembered Skill: subject-line-lab
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Blueprint - Digital: Turn Social Mentions Into Your Daily Action Plan (4 min)
CourseBrand mentions pile up in forums nobody reads. Prithvi installs a skill that scans them each morning and skips old threads. Four or five actions. Skill: social-mentions-triage
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Blueprint - Retention Marketing: Build BFCM Suppression Segments From Your Klaviyo Data (7 min)
CourseMailing your whole list for BFCM spikes complaints. Prithvi's Klaviyo skill reads click decay and builds suppressions. Complaints fall to 0.168%. Skill: list-guardian
Finance
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Blueprint - FP&A: Critical Black Friday Pricing Analysis From Your Phone (7 min)
CourseThe CEO texts on Thanksgiving asking what a deep Black Friday discount does to EBITDA. Frank preloads the model into a Claude project and pins Claude's explanation back as context. A tweet-length prompt runs the AOV sweep. Answered from your phone.
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Blueprint - Accounting: Claude In Excel Template Audit Skill (6 min)
CourseYou fat-fingered a deletion three tabs back, and the balance sheet stopped balancing in Q4. Frank runs the audit workbook skill in Claude for Excel, review only, no writes. It traces the break to one cash flow cell and ranks findings by severity.
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Blueprint - FP&A: The BF-CM Inventory Trap (7 min)
CourseDiscount 10 percent to hit revenue and your model says inventory doesn't move at all. It's wrong. Frank has Claude diagnose the formula, then build a toggle tab that flips the logic: inventory climbs almost 200,000 dollars. One tab, no rebuild.
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Blueprint - FP&A: Capture Your Chart Style as a Reusable Skill (8 min)
CourseEvery chart opens as the ugly default and you reformat it by hand. Frank has Claude read one formatted P&L chart and save the style as a skill. Skill: chart-style-capture
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Blueprint - FP&A: The SKU That Looks Unprofitable Until You Cut It (9 min)
Course
Marketing
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Blueprint - Digital: What Are Customers Actually Saying (4 min)
CourseYour reviews say what's working and what's broken. Nobody has time to read hundreds. Jimmy pastes a Nike Pegasus review CSV into Claude and asks for themes, not a summary. Cushioning praised, sizing flagged, durability climbing. Run it monthly.
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Blueprint - Acquisition Marketing: Ten Ad Variations Without the Blank Page (3 min)
CourseWriting ten ads for one product eats an afternoon. Jimmy loads voice, value props, CTA, and hard rules into one prompt. Ten variations, five angles.
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Blueprint - Digital: Spec Sheet to Shelf-Ready PDP Copy (2 min)
CourseRewriting spec data into product copy eats a day. Jimmy feeds eight SKUs in and gets titles, bullets, and meta fields back, three flagged to check.
Operations and ERP
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Blueprint - Supply Chain and Operations: Pick and Pack Versus Kitting (3 min)
CourseShould your 3PL pre-kit the standard bundle or pick and pack every order? Matt, COO of FoodNerd, runs the subscription history through Claude: 96% of orders never change the default mix, and it flags the SKU customizers drop. Negotiate with data.
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Blueprint - Supply Chain and Operations: Find the Orders You Can Still Ship When a SKU Runs Out (3 min)
CourseOne out of stock SKU stalls your fulfillment queue. Matt gives Claude an unfulfilled Shopify export and names the SKU. An Excel the 3PL ships today.
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Blueprint - Supply Chain and Operations: Build the Supply Chain Workbook Claude Can Optimize (5 min)
CourseClaude can't optimize a network it can't see. Matt describes co-manufacturers, co-packers, and fulfillment centers by voice. Out comes every lane.
Supply Chain and Ops
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Blueprint - Supply Chain and Operations: Chargeback Review (7 min)
CourseA retailer chargeback lands and you eat it, because proving you were right means going line by line before the dispute deadline. Dan points a Claude Cowork chargeback review skill at his ERP and adjudicates last month's export against his own ship. Skill: cb-review
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Blueprint - Supply Chain and Operations: Weekly Fulfillment Review (4 min)
CourseLeadership asks every Wednesday whether you shipped on time, and answering means reconciling four systems on deadline. Dan hands Claude one week of order data and one prompt. On-time shipping at 91.4 against a 95 target, amber, up three points. Skill: weekly-fulfillment-review
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Blueprint - Supply Chain and Operations: Which Wholesale Orders Are Actually Ready to Release (6 min)
CourseReleasing wholesale orders means clicking each one and hoping the stock is there. Dan checks an open order report against NetSuite. 12 of 428 can go. Skill: ready-to-release