Products
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All Courses, Claude, Marketing/Ecomm, All Replays
Replay - 🟢 Crocs's Former VP of Global Digital Analytics: Test Before You Launch - Synthetic Persona Testing for Landing Pages with Claude (25 min - 6/18)
CourseHelen shows how to build a persona-based testing tool in Claude Cowork for synthetic pre-market testing. Learn to test landing page messaging against realistic customer personas before spending on paid traffic—and leave with a working workflow.
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All Courses, Claude, Creative, All Replays
Replay - 🔵 Build a Design.md File for On-Brand AI Output in Claude (40 min - 6/18)
CourseCasey Thomas shares how to build a Design.md file that gives AI a consistent creative brief. Learn how to capture your brand voice, colors, typography, and tone in one source of truth for faster, on-brand creative with less rework.
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All Courses, Claude, ChatGPT, Marketing/Ecomm, All Replays
Replay - 🟢 How AI Visibility Works (And How to Make It Work for Your Brand) (45 min - 6/17)
CourseYour buyers are already asking AI for recommendations. Travis Tallent explains how brands earn visibility in ChatGPT, Claude, and Gemini, why AI citations matter, and how to apply SEO fundamentals to become the brand AI recommends.
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All Courses, Claude, Operations, All Replays
Replay - ⬛ AI Inside Shopify - The New Shopify AI Toolkit (55 min - 5/7)
CourseExplore Shopify's new AI Toolkit with Helen, former VP of Global Digital Analytics at Crocs. Learn how to connect Claude Code to Shopify, query store data, manage operations via the Admin API, and see the new Claude Cowork connector in action.
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All Courses, Claude, Executive, All Replays
Replay - 🔵 Craig's Training: How He Built His Zone of Genius Claude Skill (20 min - 2/27)
CourseSee how Claude can turn journals, call transcripts, personality profiles, and notes into a practical Zone of Genius. Learn a repeatable workflow for identifying where to delegate, where to focus, and how to build an AI coach that keeps you on track.
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All Courses, Claude, Gemini, ChatGPT, Copilot, Marketing/Ecomm, All Replays
Replay - 🔵 Getting Found in AI Search for Marketing Teams (60 min - 1/9)
CourseLearn how to create the content AI models use to find and recommend your brand. We'll break down how AI search works and how to structure product content so it surfaces in ChatGPT, Gemini, and other AI-powered discovery engines.